Music Video Analysis 1 P1 (a-f)
Addiction information
Genre and intended audience: The Genre of this music video is a tough life is a girl who is always being mistaken and misunderstood. The intended audience could be teenagers who are 15 years old above or adults, because there are bloody scenes in this music video, for example the scene that the girl was cutting herself during the shower because she had failure in her life, so there were quite a lot of blood. There are also some adultery at the beginning, but it didn't contain nudity, so it was fine for teenagers to watch.
For adults, rest of the scenes are acceptable for them, as they have more
experience to life.
Purpose and meaning:
The purpose of a music video is to advertise the song, the singer and also the band, it is sometimes used to express meanings given in the song. It is a commercial enterprise designed to improve sales. This music video showed all kinds of failure in her life, however she was success at last because she has faith in herself and didn't give up on her goals. This music video was trying to encourage people not to give up on their aims and dreams, do not mind all those failures that you have been through, trust in yourself. The lyrics also help supporting the idea, as it said "Bad decisions that's all right" and "If you ever ever feel, like you're nothing, you are perfect to me." They are supportive and brightens up people from the dark side.
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